Created in 2001, this campaign was for the Saudi Arabian based franchise of Blimpie Subs and Salads, as the new kids on the block in Saudi, they wanted a promotional campaign to boost sales and increase awareness against their competition, Subway.
Their promotion centered around their 3 & 6ft subs, that could feed up to thirty people. I chose to try and demonstrate the approximate size of sandwich with a DPS broadsheet version of the add and a maildrop menu which both almost matched the size length of the 3ft sub to offer the consumer an idea and sense of scale. My role was that of Creative Director, English Copywriter and Art Director, the concept was then successfuly translated into to Arabic.
The campaign ran for one month and drove Blimpie's sales to over 110% over the same previous period. We were fortunate to ensure the press ad placement ran through the gutter of the newspaper, with the campaign being launched in both English and Arabic.