From time to time, the Client's sales department would request a speculative bespoke private label design with a given potential client in mind. I would research the potential client's brand online to best understand their brand, type styles, colour palette, any related imagery, key messages and the brand USP along with any other information that may be of any use and that may assist me in developing the right tone and style. The main objective being to enhance the clients brand as much as possible whilst retaining the biscuit manufacturers mandatory requirements in balance.
The right design should induce sales of the product and clearly promote the client's brand and hopefully be on message and inline with their current strategy and objectives. Although very enjoyable to do, the speculative nature of these projects and a client's commitment to it's existing adverting strategy as well as their agency's required input along with being able to communicate with the right person in the given organisation made the projects rather tenuous and served only to hopefully open doors.
If you have a creative project or photography assignment in mind, then please feel free to contact me. I'd love to hear from you and discuss how we could work together and within your budget. I'm looking forward to an opportunity to exceed your expectations.